Italian customer, Global Tube, won the “Tube of the Year 2019” competition in the category “Laminate tube” with a sophisticated tube using Aisa’s 360° Decoseam™ technology.
Every year, the European Tube Manufacturers Association (etma) meets and rewards the best tube in different categories, including plastic and laminate tubes.
Testimonial:
Since how long are you part of etma association and why did you participate to this “tube of the year”?
We have been part of etma since 15 years. We have participated to the tube of the year because it is a prestigious competition which allow the members to present novelties and particular products, judged by a jury of experts in the field such as other important tube producers.
What is the particularity of your tube?
The tube is a precious cosmetic laminate studied and developed for the luxury market. Laminate tubes have always been used for toothpaste or very base products; our aim has been to demonstrate that we can propose a laminate tube for the top markets, combining a good choice of material (thick and solid enough to give strength to the tube but leaving the tube soft for a comfortable use) with a perfect flexo and cold foil print. The tube is enriched by a metalized gold cap, which perfectly suits the high level standards.
Why do your customers buy Decoseam™ tubes?
Because our customers are mainly oriented to the cosmetic market and for this reason they prefer a 360° print.
Alessandra Cremonte – Sales Manager – Global Tube
According to etma:
“The winning tube in the Laminate Tube category came from Italian manufacturer Global Tube and is produced for Beer Cream from the Italian luxury cosmetic brand LR Wonder Company. The tanning cream is part of a sophisticated range of beauty products and is currently fully in line with international trends. The appearance of the tube is stylish and embodies the fascinating world of fashion and glamour. The gently merging and flexo-printed colour gradation across the entire tube body from the bottom to the shiny closure coupled with the perfect use of 360° Decoseam™ technology is impressive. The tube’s graphic elements produced using gold-coloured cold foil technology add a special accent to the tube’s design. It creates a very special premium look, draws attention to the logo and underlines the perceived value of the product. The metallised gold flip-top closure rounds off the tube’s luxurious appeal and adds another highlight to what is already a successful look”.
What is the Decoseam™ technology and what does it allow?
Besides allowing 360° decoration printing, this technology offers much more…